|AFFORDABLE MARKETING TIPS FOR SMALL BUSINESSES
Come on we all do it, when we see that little triangular play button we love to push it and see what is on it. We are a visually driven society and the more images we can see the better. Video will not only help you convey your message better, but will personalize your business and make you more relatable to your audience so that when you do finally meet in person, they feel more at ease and more welcome as they feel they already know you.
Create blogs either on a website or social media, yes Facebook and Linked in are forms of blogging. Blogs need to be relevant to your business, keep your clients informed of what is going on in your industry, let them know about any achievements you have made in your industry, upcoming events and so forth. Its your industry, show your clients that you are the expert to go to.
There are hundreds of search engines out there, yes Google and Bing are the dominant ones and of course you should take advantage of their services. Google Maps is a great way of getting noticed by google as well as registering with their Google+ social media.
Social media is a great free resource, for the most part. However they all have their unique logarithms to determine how your page shows up. Facebook for example only shows your posts to 6% of the people that have liked your page and then more if people start engaging. Do not be afraid to put a $5 or $10 boost on a post, this will of course increase your paid exposure but because of the increased engagement the paid exposure gives your organic (free) reach also increases.